Keep the loyalty programme visible between visits.
A well-designed card can remain in a wallet, purse or key-ring format between visits, giving customers a durable reminder of the business and a reason to return.
It also gives staff a recognisable programme identifier before they read a number, scan a code or swipe a stripe. The card can sit alongside an app, email programme or online account rather than replacing every digital channel.
Plan the programme, identifier and later cards together.
Make the reward, customer action and staff process easy to understand. The customer record and reward balance normally remain in the business’s loyalty or POS platform, while the physical card carries the visible or machine-readable identifier used by that programme.
Choose the number, barcode, QR code or provider-confirmed stripe around the existing programme, then plan enrolment, card handover, lost-card replacements, changed details, new members and later orders before the first batch is issued.
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Additional guide notes
Each time your customers make a buying decision they first will choose which company to make their purchase from. Their decision may be based on the level of customer service that they expect to receive from a specific company as well as the perception of value in the products or services offered. Some people may develop loyalty to a certain company and they may even pay more money for similar products or services if there is a perception that there is value to them in doing so. If you have been considering different ways to promote customer loyalty and to improve your customers’ experience with your company, consider how plastic loyalty cards may help promote your interests and improve marketing efforts.
Custom loyalty cards are designed specifically for your company and they may have your company’s name, logo, tagline or a combination of all three on the card. Customers will need to sign up for the card and this provides you with the ability to gather their name, email address and mailing address. They are customized for each customer with a magnetic strip and the card is swiped each time your customer makes a purchase. Swiping the card enables your customers to take advantage of discounts and it can also give your business useful customer information. You can track their purchases with the card and this enables you to more clearly and easily analyze demographics and sales data about your specific customers.
You can create customized customer promotions for your loyalty card customers with plastic loyalty cards and these offers may be available only to cardholders.In addition, customers may be more inclined to visit your company over the competition if they have custom loyalty cards. These cards generally provide customers with some financial incentive. With some companies it may provide a discount off the price selected merchandise. With other companies it may provide regular savings on the total bill. Many customers love to save money on items they need or want and your plastic loyalty cards provide them with a way to do so. These discount cards are an excellent marketing tool that can benefit your business as well as your customers in numerous ways.
